Reviews & Reputation
Every contractor with a Google Business Profile. Reviews are the biggest trust signal for local services — they directly affect whether a customer calls you or your competitor.
Do this first
Create a direct Google review link (see setup steps). After your next completed job, text it to the customer with a short message asking for a review.
- 1.Find your Google review link: open your GBP dashboard, click "Get more reviews," and copy the link
- 2.Shorten the link using a URL shortener or create a redirect from your website (e.g., yourbusiness.com/review)
- 3.Save the link in your phone notes or create a text template you can send with one tap
- 4.After every completed job: text the customer your review link with a short personal message
- 5.Respond to every review within 48 hours — thank positive reviewers by name and address negatives calmly
- 6.For negative reviews: apologize, offer to resolve offline, and never argue publicly
- 7.Track your review count and average rating monthly
- 8.Aim for 10 reviews in your first 90 days, then 2–3 per month ongoing
- 9.Once you have 15+ reviews, consider automating with NiceJob or Podium
- 10.Cross-post great reviews (with permission) to your website and social media
Cheapest path
Manual review requests by text are free and effective. Create a short link, save a text template on your phone, and send it to every happy customer. This costs nothing and works as well as any paid tool.
Tools to compare
Not endorsements or paid placements. Compare these and other providers.
Free. Send your Google review link after every job. Personal and effective.
When to use: You are doing 1–5 jobs per week and can remember to send the text each time.
Automated review requests via text and email after job completion. Higher response rates.
When to use: You are doing 5+ jobs/week and want automated requests without manual follow-up.
Visit site ↗Multi-platform review management, reputation monitoring, and response tools.
When to use: You operate in a competitive market and need to manage reviews across Google, Yelp, Facebook, and more.
Visit site ↗Educational guidance only. Platform mentions are for reference, not endorsements. Compare options and verify current pricing before committing.